Lewis Ryan’s process begins with the tactile grit of pencil and Indian ink before moving into the digital realm, a method that preserves the raw energy of hand-drawn illustration. In this collaboration for Sheffield’s Lost Industry Brewing, the artist leans into a comic-inspired aesthetic, utilizing saturated tones and clear outlines to mirror the vibrant flavors of grapefruit and rosemary. The result is a landscape that feels pulled directly from a graphic novel, balancing commercial appeal with a distinct, underground edge.

The composition thrives on dynamic movement, characteristic of the pop art movement’s influence on modern label design. By merging consumer commercial culture with the stylistic hallmarks of cult cinema and geek heritage, Ryan creates a visual experience that is as layered as the beer it represents. Textured surfaces and smooth color blending work together to give the characters and environment a tangible, lived-in quality that invites closer inspection.